Love Taste Co. are a premium drinks company, specialising in making 100% natural products from only fresh ingredients. They then sell these on in a perfectly packaged, frozen form, ready to be blended or boiled back to life once they reach their destination.
Whilst heading up the creative team at Drew London I was lucky enough to work on the rebrand for Love Taste Co. and their four sub-brands; Love Smoothies, Love Frappes, Love Fruit Teas and Love Bone Broth. It was important for us to develop a set of consistent identities that focuses on their premium offer whilst remaining playful. We also developed their new marketing and promotional collateral, as well as point of sale, wholesale and retail packaging.