Leim Logo a multicoloured bespoke logo typeface designed by Petits Papiers


Identity Design and Assorted Collateral

Founded by Henrietta Lawrence, Leim is an independent fashion label that specialises in the production of jumpsuits 'you can pee in'. All the products are produced in line with the brands ethos of supporting sustainable fashion; using sustainable resources, manufacturing in the UK and paying a living wage throughout the supply chain.

a woman wears a yellow gingham jumpsuit by We Are Leim the background is a colourful orange rainbow
a woman wears a beige jumpsuit by We Are Leim with the leg seam zip open to reveal a pair of bright pink underpants

the process

All brand identity development is approached from an audience-focussed perspective. The starting point for all new projects is a thorough analysis of the brand and its offer. From here we move forward, developing a set of creative moodboards which help steer the direction of the identity design as well as the development of any required assets.

the result

Once a creative concept has been agreed, I will put together all the files needed to grow the brand. This usually includes various logo file formats, a mini brand-guidelines document detailing logo usage, typography and colour palette, as well as business card and letterhead designs.

moodboards showing the creative development process for the Leim brand identity by Petits Papiers
the Leim logo designed by Petitspapiers on a natural undyed tote bag
an image from Leim's Instagram women in denim boilersuits framed with a teal border, bold orange type reads autumn vibes
a mockup showing the front and back of Leim's swingtags designed by Petits Papiers
quotation mark graphic

I've been working with Aggie for years, firstly when I was employed at another business (she saved my arse more than once!) and I got back in touch with her now that I'm a business owner myself. She is an absolute dream to work with. In my business there's a grand total of one person, so I work alone a lot - I find that Aggie gets what I want pretty much straight away and is happy to discuss and give feedback on whatever I ask her. I always leave meetings with her feeling refreshed and excited about the coming projects.

Henrietta Lawrence, Leim