Home About + Contact
the Specialis Cellars logotype in black with their strapline Wines of the New World in green underneath

Specialist Cellars

Brand + Web Design

Founded as The New Zealand Cellar in 2014, the award winning Specialist Cellars brings together new world wines from New Zealand, Australia and South Africa via its online offer, Pop Brixton store and restaurant, The Laundry.

A Beard & Ginger project.

a screen displaying the homepage of the Specialist Cellars website designed and built by Beard & Ginger
the Specialist Cellars business cards white logotype on a black background with a bold green graphic background

the problem

The New Zealand Cellar and The Australian Cellar had outgrown their previous Shopify sites. With the need to expand the current offer, as well as bring everything together under one roof on a tight budget, we worked with the Specialist Cellars team to rebrand and rebuild.

the solution

The new Specialist Cellars site brings together the best of new world wines, in a clean and elegant design and bespoke WooCommerce build. The responsive site design makes the most of beautiful images, highlighting the independent producers and their love of the wine making world.

a screen displaying a product page from the Specialist Cellars website designed and built by Beard & Ginger
a phone screen displaying the mobile site of the Specialist Cellars website designed and built by Beard & Ginger
icons from the Specialist Cellars brand assets
a wine gift box showing the Specialist Cellars brand identity